Just over 2 years ago, when I told family, friends, and colleagues that I was taking a new position at The Corning Museum of Glass, several wondered aloud what I would be doing at a casserole museum. Such a response … Read more →
Corning Glass Works introduced a number of patterned Pyrex designs in the 1970s including Homestead, suggestive of old fashioned crockery; Old Orchard, combining the warmth of pottery with the practicality of Pyrex; Woodland, Autumn Harvest, Old Town Blue, and Friendship, all … Read more →
Pyrex advertising during the Christmas season focused on two groups: consumers (the obvious choice), and store buyers (less obvious, but certainly just as vital). Marketing to store buyers was important for Corning Glass Works because these business people were the … Read more →
In the beginning, Pyrex was marketed as a luxury item and sales were strong. But in the mid-twenties Pyrex sales stagnated. To find out why, Corning Glass Works began a partnership in 1925 with J. Walter Thompson, a major advertising … Read more →